Big Data - Changing the landscape of rtb mobile advertising
RTB mobile advertising use data programmatically can improve mobile ad space buying
What kind of data on mobile? Almost everything from user's birthday to favorite games, private data is only secure as far as mobile device guarded against intruders When targeting users using technology, it's possible to know what user needs and want especially the mobile user has a social profile. As big data technology continue evolving, a user's behavior, purchase history is on their credit cards, it's no secret as what and who the user is, a company can get access to that information with high-speed that process thousands of eligible mobile ad space in a blink of an eye.
Traditional display and digital marketing is yesterday, more and more users think of advertising as part of user experience and Clouds play a big role in advancing big data technology, the world is connected through internet and better collaboration. Machine learning from historic data in the past campaigns play a major role to target better and retargeting return users.
The use of big data combined with AI has transformed industries across the board. From healthcare to finance to marketing, organizations are leveraging this powerful combination to make informed decisions based on real-time information. Be it streamline ad targeting and critiera or process and analyze large datasets from users behavior, location to devices, businesses could gain valuable insights and results with improved efficiency, and enhanced customer experiences.
Big data paired with AI algorithms and deep learning capabilities has revolutionized how we extract valuable information from vast amounts of big data. By harnessing this power responsibly and ethically, businesses can unlock opportunities for growth and innovation in an increasingly data-driven world.
We use proprietary algorithm to augment and optimize your campaigns, featuring our effective, programmatic platform and in-house technology, provide you with efficient targeting and accurate reports.