When it comes to mobile marketing and advertising, not all platforms are created equal. Some are more effective than others at driving traffic and conversions, depending on your needs and target audience. That’s why it’s important to research the different mobile advertising platforms before investing time and money in any one of them. To help you choose the right platform for your business, we’ve outlined some of the best mobile advertising options out there right now. Read on to learn more about the pros and cons of some of the most effective mobile advertising platforms as well as case studies so you can see how they can be used effectively in real-world scenarios.
A mobile advertising platform is a technology-driven service that allows advertisers to create and launch viral ad campaigns across mobile devices. Mobile advertising platforms provide a one-stop shop for choosing your ad type and targeting, creating your ad, and tracking the results of all campaigns. Mobile advertising platforms are broken into two main categories: - Mobile Display Advertising Platforms: Display ad units are used for branding, awareness, product reviews, etc., and display ads are usually shown in-app as banner ads, interstitial ads (full-screen ads), and video ads. - Mobile Search Advertising Platforms: These ad units are designed to convert, and are usually shown as text ads in search results and on click-to-call ads.
There are three major factors to keep in mind when choosing an ad platform: the platform’s reach, the effectiveness of the ads, and the overall customer experience. Reach is the number of users who see your ad on their mobile devices, which can be affected by things like the targeting of your ad, the user’s location, and the time of day. Let’s say, for example, you’re advertising a nail salon. You want to target customers who are nearby, but you also want to be sure you’re not advertising to customers who are in other states or countries. The targeting options on your ad platform will allow you to specify which customers see your ad. Effectiveness is how well your ads convert, which can be determined by the ad type, targeting, and bidding of your campaign. An effective ad is one that resonates with the user, is targeted to the correct audience, and is priced competitively. Finally, the overall customer experience is how the user engages with your ad and the platform. Ad platforms also vary on their pricing models, what they offer (or don’t), and how many users they reach. Be sure to do your research so you know what you’re getting for your money and what your platform’s limitations are.
One of the biggest myths surrounding mobile ads is that bigger is better. This is not the case. When it comes to mobile advertising, company size matters much less than placement. While desktop ads can be seen by anyone in the general vicinity, mobile ads are intended for a very specific type of person. Users are much more likely to see your ad on their mobile device if it’s relevant to their search query or something they’ve recently looked at or interacted with. That’s why it’s important to make sure your targeting is on point when choosing a mobile advertising platform. Your mobile ad should be highly relevant to the user’s search query or be something they’ve recently engaged with.
Bidding is how much you’re willing to pay (above the suggested amount) every time someone clicks on your ad. The platform then uses that bid amount to determine how frequently your ad appears and where it will be shown. There are two types of bidding models: - Cost per click (CPC): This is the amount you’re charged when someone clicks on your ad. The platform will then try to show your ad to as many people as possible to make back the amount you initially paid. - Cost per thousand impressions (CPM): This is the amount you’re charged every time your ad is shown to 1,000 people. This model is used for ads that don’t get clicks. If you’re unsure which bidding model is best for your business, it’s a good idea to discuss it with your ad platform.
Now that you’ve read about some of the best mobile advertising platforms, it’s time to choose the one that best fits your needs and budget. Once you’ve selected the platform that’s right for you, you can start creating and launching your ad campaigns for increased visibility and sales.
Megamadz.com has been around for 10 plus years with a mature bidding platform, in-house AI models and big data, exceeds in meeting campaign goals and customer expectations, the bidding process is much faster, easier and effective with managed campaigns.
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