Big Data - Changing the landscape of programmatic buying
What kind of data on mobile? Almost everything from user's birthday to favorite games, private data is only secure as far as mobile device guarded against intruders When targeting users using technology, it's possible to know what user needs and want especially the mobile user has a social profile. As big data technology continue evolving, a user's behavior, purchase history is on their credit cards, it's no secret as what and who the user is, a company can get access to that information with high-speed.
Traditional display and digital marketing is yesterday, more and more users think of advertising as part of user experience and Clouds play a big role in advancing big data technology, the world is connected through internet and better collaboration. Machine learning from historic data in the past campaigns play a major role to target better and retargeting return users.
We use proprietary algorithm to augment and optimize your campaigns, our programmatic platform is efficient and effective.